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Category Brand Performance - Tools & Home Improvement

April 26, 2025

A brand-level performance analysis for the Tools & Home Improvement category on Amazon.com. This report highlights market share trends based on 7-day average sales contribution, and includes ASIN count, average pricing, and estimated monthly sales—offering a snapshot of each brand’s position in the marketplace.

Brand Name ASIN Count Avg Price (USD) Avg Monthly Sales 7-Day Market Share (%)
DEWALT 603 $87.51 $987,942 16.0%
Milwaukee 422 $121.99 $651,878 10.5%
Klein Tools 438 $39.27 $216,694 3.5%
InSinkErator 42 $169.31 $131,397 2.1%
Makita 176 $119.62 $111,536 1.8%
TOTO 21 $245.74 $90,510 1.5%
Filtrete 38 $56.61 $86,050 1.4%
BOSCH 107 $108.39 $84,506 1.4%
3M 210 $46.50 $71,888 1.2%
Moen 204 $121.36 $69,158 1.1%
Kidde 31 $46.72 $63,140 1.0%
Fluke 19 $258.47 $62,564 1.0%
RYOBI 101 $70.96 $61,354 1.0%
Honeywell 63 $73.83 $54,265 0.9%
Aprilaire 6 $96.76 $52,528 0.8%
Metabo HPT 34 $136.15 $52,083 0.8%
Southwire 66 $84.40 $51,500 0.8%
CRAFTSMAN 64 $49.38 $51,192 0.8%
FIRST ALERT 32 $45.01 $48,639 0.8%
Philips Hue 42 $88.25 $48,604 0.8%
KNIPEX 114 $51.40 $48,405 0.8%
Google 16 $145.97 $41,989 0.7%
GEARWRENCH 142 $65.52 $41,573 0.7%
CHAMBERLAIN 15 $162.70 $40,723 0.7%
Rust-Oleum 205 $25.84 $39,995 0.6%
ecobee 3 $196.62 $39,004 0.6%
SCHLAGE 89 $64.21 $36,685 0.6%
KOHLER 168 $119.32 $36,680 0.6%
EGO Power+ 4 $176.98 $34,711 0.6%
Graco 35 $153.89 $34,680 0.6%
Streamlight 70 $70.95 $33,343 0.5%
ZeroWater 2 $22.49 $32,688 0.5%
Ingersoll Rand 39 $178.29 $28,723 0.5%
Broan-NuTone 51 $77.36 $28,613 0.5%
Kwikset 70 $40.65 $28,230 0.5%
ARCHITECTURAL MAILBOXES 47 $49.27 $26,488 0.4%
RIDGID 52 $84.96 $26,072 0.4%
Panasonic 6 $171.07 $25,610 0.4%
Leviton 227 $12.58 $25,307 0.4%
Skil 21 $125.69 $25,295 0.4%
Honeywell Home 21 $45.38 $24,746 0.4%
Elkay 18 $152.07 $24,405 0.4%
ScotchBlue 20 $23.57 $24,252 0.4%
IRWIN 150 $23.54 $23,216 0.4%
Master Lock 91 $18.60 $23,112 0.4%
Brita 14 $24.76 $22,144 0.4%
Craftsman 39 $46.66 $20,485 0.3%
Wera 73 $43.83 $19,953 0.3%
Bostitch 16 $124.96 $19,732 0.3%
Little Giant 25 $135.18 $19,715 0.3%
Airthings 3 $102.96 $19,498 0.3%
Genie 14 $42.84 $19,263 0.3%
STANLEY 74 $22.43 $19,198 0.3%
Freud 133 $36.38 $19,039 0.3%
Wayne 15 $205.82 $18,430 0.3%
Berkey 11 $242.45 $17,773 0.3%
Fluidmaster 37 $11.54 $17,712 0.3%
BLACK+DECKER 26 $43.56 $17,064 0.3%
LIFT 11 $115.79 $17,033 0.3%
Mayfair 20 $27.47 $16,451 0.3%
LiftMaster 31 $58.12 $15,932 0.3%
Gorilla 23 $13.01 $15,928 0.3%
DAP 56 $12.50 $15,903 0.3%
Zoeller 9 $186.72 $15,237 0.2%
Square D by Schneider Electric 59 $41.04 $15,212 0.2%
SIEMENS 50 $55.14 $15,203 0.2%
Rheem 8 $158.60 $14,894 0.2%
WORX 10 $94.87 $14,836 0.2%
Bosch 20 $75.48 $14,696 0.2%
Brondell 4 $67.82 $14,499 0.2%
DELTA 25 $126.69 $14,468 0.2%
3M Safety 9 $48.09 $14,378 0.2%
Sunex Tools 95 $36.60 $14,376 0.2%
GE 130 $16.01 $14,290 0.2%
General Tools 36 $17.13 $14,205 0.2%
Everpure 11 $117.00 $14,018 0.2%
Lincoln Electric 30 $72.97 $14,001 0.2%
Scotch 30 $12.41 $13,378 0.2%
Intermatic 38 $72.39 $13,330 0.2%
AO Smith 12 $77.29 $13,295 0.2%
THE BASEMENT WATCHDOG 8 $151.11 $13,231 0.2%
Dremel 37 $16.99 $13,105 0.2%
American Standard 44 $55.65 $13,080 0.2%
Lennox 4 $83.73 $12,893 0.2%
Weller 51 $34.02 $12,720 0.2%
Wiha 55 $33.71 $12,570 0.2%
Astro Pneumatic Tool 36 $52.43 $12,533 0.2%
Kershaw 44 $43.99 $12,367 0.2%
First Alert 6 $64.52 $12,357 0.2%
EcoSmart 18 $63.15 $12,148 0.2%
21 $91.66 $12,001 0.2%
SentrySafe 10 $294.41 $11,865 0.2%
Schluter 25 $126.93 $11,844 0.2%
Mighty Mule 9 $144.66 $11,770 0.2%
Culligan 34 $27.07 $11,323 0.2%
MOEN 30 $61.22 $11,267 0.2%
Mail Boss 4 $116.99 $11,180 0.2%
KLEENGUARD 19 $47.56 $11,049 0.2%
PRIME-LINE 154 $10.32 $10,882 0.2%
Delta 11 $197.85 $10,768 0.2%
Aqua-Pure 13 $113.24 $10,705 0.2%
Husqvarna 9 $178.70 $10,697 0.2%
Superior Pump 11 $86.70 $10,687 0.2%
Lutron 36 $29.47 $10,656 0.2%
Akro-Mils 32 $85.27 $10,506 0.2%
Victorinox 24 $41.40 $10,492 0.2%
Midwest Snips 17 $40.15 $10,205 0.2%
Diablo 48 $24.49 $9,997 0.2%
Schlage 1 $259.00 $9,962 0.2%
Milescraft 12 $27.54 $9,855 0.2%
Evolution Power Tools 3 $328.55 $9,796 0.2%
Ontel 10 $17.23 $9,521 0.2%
Fieldpiece 7 $244.48 $9,409 0.2%
Korky 36 $12.32 $9,339 0.2%
Woods 29 $38.66 $9,248 0.1%
Minwax 60 $16.65 $9,176 0.1%
MSA 19 $49.63 $8,786 0.1%
Pentek 21 $39.46 $8,655 0.1%
Spectra Precision 3 $804.19 $8,643 0.1%
Stabila 10 $190.96 $8,475 0.1%
Malco 40 $37.30 $8,358 0.1%
Milton 42 $25.46 $8,340 0.1%
Estwing 48 $32.22 $8,313 0.1%
LEMENT 2 $8.99 $8,299 0.1%
Feit Electric 153 $13.66 $8,161 0.1%
Flexzilla 26 $60.45 $8,103 0.1%
Grundfos 2 $759.50 $7,652 0.1%
Command 24 $12.19 $7,515 0.1%
Yale Security 9 $153.52 $7,445 0.1%
Danco 90 $11.39 $7,332 0.1%
Power Probe 8 $115.90 $7,272 0.1%
Quick Dam 8 $59.72 $7,098 0.1%
Sellstrom 10 $20.11 $7,094 0.1%
Hakko 42 $38.26 $7,036 0.1%
Loctite 11 $22.90 $7,006 0.1%
Wright Products 32 $16.91 $6,944 0.1%
SKILSAW 2 $347.66 $6,885 0.1%
Titebond 34 $15.94 $6,853 0.1%
SKIL 9 $52.98 $6,742 0.1%
OXO 6 $13.90 $6,719 0.1%
Flanders 20 $46.25 $6,626 0.1%
BORA 8 $68.11 $6,625 0.1%
Wagner 21 $60.61 $6,599 0.1%
WD-40 8 $43.76 $6,524 0.1%
PORTER-CABLE 14 $77.17 $6,428 0.1%
Wilton 12 $166.38 $6,414 0.1%
Crescent 54 $24.17 $6,393 0.1%
TDCHINGES 2 $24.34 $6,391 0.1%
Dometic 3 $133.43 $6,347 0.1%
ESAB 11 $155.44 $6,195 0.1%
Zinsser 25 $27.06 $6,177 0.1%
Innovative Products of America 3 $133.46 $6,160 0.1%
Brightown 3 $14.32 $6,145 0.1%
Johnson 35 $48.27 $6,136 0.1%
Louisville Ladder 15 $261.44 $6,116 0.1%
Titan 78 $19.66 $6,045 0.1%
TEKTON 61 $52.10 $5,967 0.1%
Rubbermaid 12 $48.64 $5,826 0.1%
Bernzomatic 12 $33.20 $5,798 0.1%
SAS 13 $48.34 $5,775 0.1%
FFJ 1 $49.99 $5,768 0.1%
August Home 4 $105.23 $5,755 0.1%
Ansell 19 $30.50 $5,698 0.1%
Custom Leathercraft 38 $29.78 $5,604 0.1%
Kohler 38 $151.82 $5,292 0.1%
HALO 27 $26.40 $5,260 0.1%
Suburban 3 $122.56 $5,256 0.1%
M-D Building Products 54 $16.83 $5,233 0.1%
Bemis 23 $37.08 $5,203 0.1%
MaxiFlex 9 $35.64 $5,093 0.1%
Metaltech 2 $234.99 $5,000 0.1%
Krylon 47 $13.93 $4,915 0.1%
Hunter 8 $91.17 $4,872 0.1%
Greenworks 4 $80.54 $4,809 0.1%
Westinghouse 55 $27.25 $4,772 0.1%
Amerex 11 $109.15 $4,685 0.1%
GearWrench 19 $36.70 $4,650 0.1%
KSIPZE 1 $11.98 $4,608 0.1%
Miracle Sealants 13 $33.18 $4,579 0.1%
Bell+Howell 15 $23.92 $4,576 0.1%
WEN 7 $147.94 $4,528 0.1%
PUR 4 $27.40 $4,491 0.1%
Liberty Pumps 5 $258.22 $4,486 0.1%
Blum 31 $32.91 $4,482 0.1%
NEBO 9 $29.17 $4,394 0.1%
Festool 11 $70.22 $4,385 0.1%
Kobalt 8 $45.44 $4,385 0.1%
Mechanix Wear 41 $26.47 $4,377 0.1%
Channellock 32 $36.50 $4,364 0.1%
Wooster 56 $11.12 $4,350 0.1%
Jura 5 $61.57 $4,348 0.1%
Genesis 4 $29.67 $4,223 0.1%
MagLite 29 $29.16 $4,139 0.1%
Arrow Fastener 11 $27.52 $4,132 0.1%
Greenlee 22 $122.67 $4,112 0.1%
SMONET 3 $103.32 $4,077 0.1%
Ammo Can Man 2 $82.48 $4,038 0.1%
Jackson Safety 22 $48.52 $4,025 0.1%
GIGALUMI 2 $29.39 $4,014 0.1%
Emerson 14 $45.30 $3,946 0.1%
Categories

Appliances

Automotive

Baby

Clothing, Shoes & Jewelry

Electronics

Garden & Outdoor

Health & Personal Care

Home & Kitchen

Industrial & Scientific

Musical Instruments

Office Products

Pet Supplies

Sports & Outdoors

Tools & Home Improvement

Toys & Games

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