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Category Brand Performance - Appliances

April 26, 2025

A brand-level performance analysis for the Appliances category on Amazon.com. This report highlights market share trends based on 7-day average sales contribution, and includes ASIN count, average pricing, and estimated monthly sales—offering a snapshot of each brand’s position in the marketplace.

Brand Name	ASIN Count	Avg Price (USD)	Avg Monthly Sales	7-Day Market Share (%)
GE	110	$218.33	$188,701	32.6%
SAMSUNG	594	$100.81	$111,450	19.3%
LG	160	$215.50	$83,822	14.5%
Frigidaire	599	$69.01	$50,165	8.7%
Broan-NuTone	170	$191.78	$27,223	4.7%
Profile	1	$519.00	$15,969	2.8%
Whirlpool	623	$48.10	$11,318	2.0%
Bosch	152	$59.64	$9,869	1.7%
Whynter	33	$466.46	$8,487	1.5%
Aprilaire	13	$31.65	$7,243	1.3%
Kenmore	8	$74.56	$4,671	0.8%
Danby	35	$671.97	$3,252	0.6%
Honeywell	46	$119.00	$3,141	0.5%
ERP	81	$30.99	$2,899	0.5%
Westland	9	$439.85	$2,838	0.5%
Holikme	1	$29.95	$2,304	0.4%
Vornado	2	$12.99	$1,998	0.3%
AIRCARE	8	$21.96	$1,927	0.3%
Deflecto	28	$16.47	$1,750	0.3%
Aqua-Pure	5	$175.09	$1,732	0.3%
De'Longhi	12	$20.66	$1,691	0.3%
BestAir	52	$21.64	$1,686	0.3%
SPT	62	$322.07	$1,671	0.3%
Igloo	2	$87.49	$1,413	0.2%
ARCTIC CHEF	1	$365.00	$1,404	0.2%
Enagic	1	$120.00	$1,385	0.2%
Electrolux	99	$49.11	$1,324	0.2%
	35	$191.52	$1,276	0.2%
Easton	2	$299.99	$1,154	0.2%
Protec	3	$7.09	$1,140	0.2%
Homenjoy	1	$28.49	$1,096	0.2%
BRIRILINE	1	$26.99	$1,038	0.2%
Thermador	2	$77.68	$1,031	0.2%
Manitowoc	67	$226.80	$931	0.2%
FANTECH	2	$257.23	$923	0.2%
Miele	1	$79.68	$919	0.2%
Dundas Jafine	47	$15.56	$904	0.2%
Ice-O-Matic	34	$473.54	$869	0.2%
Fluke	1	$430.55	$828	0.1%
Mintu	56	$63.78	$788	0.1%
Essick Air	2	$29.74	$632	0.1%
Supco	81	$37.46	$600	0.1%
TYMXGHF	1	$50.98	$588	0.1%
Camp Chef	1	$37.99	$584	0.1%
JOBABA	1	$29.99	$577	0.1%
Midea	8	$991.65	$536	0.1%
Carrier	12	$324.96	$514	0.1%
Bryant Electric	5	$25.44	$508	0.1%
Le Creuset	8	$23.76	$495	0.1%
Jenn-Air	1	$254.95	$490	0.1%
LG Electronics	10	$18.17	$458	0.1%
True	19	$72.45	$385	0.1%
ShopJimmy	1	$88.13	$339	0.1%
Lambro	58	$17.53	$321	0.1%
Kenmore Elite	2	$35.00	$308	0.1%
OXO	1	$19.97	$307	0.1%

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Category Brand Performance - Appliances

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