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Category Brand Performance - Pet Supplies

April 26, 2025

A brand-level performance analysis for the Pet Supplies category on Amazon.com. This report highlights market share trends based on 7-day average sales contribution, and includes ASIN count, average pricing, and estimated monthly sales—offering a snapshot of each brand’s position in the marketplace.

Brand Name ASIN Count Avg Price (USD) Avg Monthly Sales 7-Day Market Share (%)
Purina Pro Plan 31 $53.81 $350,545 9.3%
Fancy Feast 40 $20.36 $261,786 6.9%
Seresto 3 $54.65 $198,408 5.2%
Friskies 46 $21.24 $169,206 4.5%
PetSafe 66 $122.43 $155,935 4.1%
Blue Buffalo 78 $30.32 $141,595 3.7%
Greenies 34 $22.17 $110,737 2.9%
Purina ONE 18 $27.79 $87,991 2.3%
Royal Canin 15 $52.85 $80,053 2.1%
Milk-Bone 34 $22.20 $64,162 1.7%
Hill's Science Diet 7 $49.70 $57,410 1.5%
Iams Dry Dog Food 5 $37.18 $56,127 1.5%
Jugbow 2 $43.49 $55,372 1.5%
Kaytee 168 $14.58 $52,224 1.4%
Temptations 14 $21.85 $49,395 1.3%
Virbac 19 $25.32 $43,370 1.1%
Durvet 82 $23.50 $40,520 1.1%
Advantage 14 $40.01 $37,390 1.0%
Beneful 10 $19.54 $35,892 0.9%
Tidy Cats 14 $27.71 $35,372 0.9%
Hartz 39 $16.00 $34,321 0.9%
Good 'n' Fun 6 $67.34 $30,874 0.8%
Nylabone 170 $14.61 $30,539 0.8%
Pedigree 15 $23.50 $29,840 0.8%
API 100 $20.45 $29,148 0.8%
K9 Advantix 5 $59.20 $28,325 0.7%
Litter Genie 5 $20.83 $27,547 0.7%
Purina 7 $37.51 $25,014 0.7%
Chuckit! 68 $18.25 $24,616 0.7%
Wisdom 1 $80.00 $24,615 0.7%
Sheba 7 $19.33 $24,602 0.7%
SportDOG 13 $151.00 $24,278 0.6%
Fluval 73 $40.30 $22,651 0.6%
Purina Cat Chow 8 $28.90 $20,002 0.5%
Seachem 155 $18.17 $19,362 0.5%
Zuke's 16 $17.39 $19,120 0.5%
Dr. Marty 17 $56.15 $18,555 0.5%
POOPH 1 $23.97 $18,438 0.5%
Fresh Step 9 $23.12 $18,003 0.5%
Stewart 8 $19.17 $17,959 0.5%
Garmin 11 $333.19 $16,782 0.4%
Zoo Med 422 $15.94 $16,031 0.4%
OraVet 1 $39.99 $15,381 0.4%
Purina Fancy Feast 6 $19.52 $15,289 0.4%
Whimzees 10 $40.83 $14,793 0.4%
Pup-Peroni 14 $19.31 $14,648 0.4%
Fromm 22 $39.82 $13,899 0.4%
ANGRY ORANGE 1 $17.96 $13,815 0.4%
Taste of the Wild 25 $39.56 $13,472 0.4%
oneisall 1 $34.99 $13,458 0.4%
Nutro Core Dry Dog 4 $33.48 $13,127 0.3%
Vetericyn 24 $23.47 $13,104 0.3%
Natural Balance 23 $34.67 $12,961 0.3%
DIAMOND NATURALS 9 $44.17 $12,460 0.3%
Farnam 58 $24.23 $12,344 0.3%
Merrick 17 $43.16 $12,322 0.3%
ORIJEN 9 $44.63 $11,918 0.3%
The Honest Kitchen 12 $53.41 $11,734 0.3%
Meow Mix 10 $17.35 $11,575 0.3%
Panacur 5 $21.04 $11,514 0.3%
Nutro 12 $40.84 $11,290 0.3%
Hikari 118 $23.15 $11,219 0.3%
Cadet 45 $24.61 $10,817 0.3%
Waggin' Train 2 $20.37 $10,805 0.3%
Nutri Bites 4 $24.77 $10,780 0.3%
Eukanuba 3 $66.14 $10,632 0.3%
Purina Busy 2 $14.58 $10,543 0.3%
Arm & Hammer 31 $14.95 $10,259 0.3%
hephboard 2 $44.57 $10,126 0.3%
Aqueon 85 $29.80 $10,126 0.3%
Chilino 1 $49.99 $9,613 0.3%
NutriSource 30 $27.88 $9,381 0.2%
KONG 88 $18.47 $9,264 0.2%
Hill's 3 $49.46 $9,245 0.2%
Sheba Wet Food 2 $20.27 $9,140 0.2%
Buddy Biscuits 8 $16.63 $8,916 0.2%
LOPSIC 1 $22.99 $8,842 0.2%
Pure Bundles 2 $23.38 $8,832 0.2%
VETIQ 8 $19.29 $8,593 0.2%
Purina Tidy Cats 3 $18.59 $8,588 0.2%
Greenies Pill Pockets 3 $8.80 $8,529 0.2%
Benebone 6 $16.13 $8,031 0.2%
Iams 4 $41.75 $7,911 0.2%
Starmark 41 $14.82 $7,818 0.2%
Stella & Chewy's 6 $47.83 $7,766 0.2%
Elanco 4 $103.98 $7,612 0.2%
Adams 19 $20.60 $7,525 0.2%
Odorcide 7 $17.36 $7,377 0.2%
ACANA 9 $58.55 $7,368 0.2%
AMERICAN KENNEL CLUB 1 $23.92 $7,360 0.2%
Tetra 9 $21.00 $6,868 0.2%
SmartBones 2 $15.89 $6,757 0.2%
Multipet 108 $10.12 $6,737 0.2%
Oxbow 11 $15.84 $6,615 0.2%
Andis 19 $25.71 $6,559 0.2%
SAFE-GUARD 2 $95.75 $6,119 0.2%
HomeoPet 10 $17.99 $6,089 0.2%
OptixCare 6 $17.69 $5,956 0.2%
Higgins 61 $29.04 $5,939 0.2%
SureFeed 5 $46.24 $5,928 0.2%
Old Mother Hubbard 7 $18.06 $5,842 0.2%
HARRIS 1 $14.99 $5,765 0.2%
Greenies Feline 2 $8.23 $5,488 0.1%
Catit 24 $36.19 $5,400 0.1%
N-Bone 6 $10.45 $5,352 0.1%
PureBites 38 $19.90 $5,287 0.1%
MidWest Homes for Pets 22 $30.55 $5,271 0.1%
Jolly Pets 50 $16.06 $5,141 0.1%
Pyranha 16 $41.94 $5,075 0.1%
Nutrish 1 $21.99 $5,075 0.1%
Vitakraft 39 $10.08 $4,941 0.1%
89 $42.97 $4,889 0.1%
SPOT 282 $10.39 $4,871 0.1%
Ahwhg 1 $24.99 $4,806 0.1%
Caledon Farms 4 $27.40 $4,772 0.1%
LAFEBER'S 19 $21.28 $4,748 0.1%
Harrison's Bird Foods 7 $33.88 $4,610 0.1%
Nupro 5 $39.01 $4,545 0.1%
Minties 1 $16.87 $4,542 0.1%
FURminator 10 $24.88 $4,447 0.1%
Purina Beggin' 4 $23.59 $4,418 0.1%
New Age Pet 42 $146.06 $4,331 0.1%
Musher's Secret 1 $15.99 $4,305 0.1%
Kibbles 'n Bits 2 $27.97 $4,303 0.1%
Merial 2 $29.84 $4,221 0.1%
Bil-Jac 14 $21.13 $4,215 0.1%
Zignature 3 $68.23 $4,109 0.1%
Zilla 91 $19.14 $4,008 0.1%
Golden Rewards 13 $29.96 $3,998 0.1%
Perimeter Technologies 9 $72.26 $3,973 0.1%
BLACK+DECKER 1 $12.88 $3,963 0.1%
Iams Dry Cat Food 1 $33.98 $3,921 0.1%
Checkups 2 $29.53 $3,883 0.1%
KIRKLAND 22 $51.63 $3,786 0.1%
Advantus 2 $49.56 $3,760 0.1%
Pet Botanics 2 $18.37 $3,724 0.1%
Sulfodene 3 $11.38 $3,717 0.1%
Herm Sprenger 9 $45.03 $3,683 0.1%
LiveFresh 1 $31.83 $3,673 0.1%
Rachael Ray Nutrish 1 $23.54 $3,622 0.1%
Wellness 12 $40.70 $3,591 0.1%
Pretty Litter 1 $31.00 $3,577 0.1%
Yeowww! 16 $9.30 $3,546 0.1%
Fromm Family Foods 6 $71.39 $3,523 0.1%
Grannick's 10 $15.74 $3,509 0.1%
Ceva 5 $20.58 $3,452 0.1%
SHOOFLY 7 $55.42 $3,430 0.1%
Hill's Pet Nutrition 1 $87.90 $3,381 0.1%
NUTRO ULTRA 1 $86.99 $3,346 0.1%
Four Paws 54 $17.69 $3,294 0.1%
Dogtra 49 $214.42 $3,278 0.1%
Veterinary Formula 1 $8.50 $3,269 0.1%
Pedigree Dry Food 1 $16.98 $3,265 0.1%
PH Prevue Hendryx 167 $62.81 $3,236 0.1%
Transpet 1 $83.99 $3,230 0.1%
Marshall Pet Products 28 $20.80 $3,187 0.1%
Oral-Pro 1 $27.53 $3,177 0.1%
SureFlap 15 $59.62 $3,139 0.1%
Zesty Paws 2 $27.56 $3,094 0.1%
Barkle 1 $39.90 $3,069 0.1%
Fluker's 32 $9.53 $3,044 0.1%
VETRISCIENCE 3 $36.66 $3,042 0.1%
Top Fin 16 $16.17 $3,015 0.1%
NaturVet 7 $29.43 $3,013 0.1%
Redbarn Pet Products 20 $28.95 $2,964 0.1%
Purina Friskies 1 $38.00 $2,923 0.1%
CANIDAE 11 $42.55 $2,892 0.1%
Comfort Zone 10 $20.01 $2,814 0.1%
Kentucky Performance Prod 3 $53.29 $2,768 0.1%
Fussie Cat 6 $44.26 $2,730 0.1%
VICTOR 4 $34.56 $2,729 0.1%
Sunseed 30 $13.09 $2,680 0.1%
ARK NATURALS 17 $18.16 $2,664 0.1%
Savory Prime 61 $16.36 $2,651 0.1%
Oster 24 $56.30 $2,635 0.1%
Carefresh 3 $11.66 $2,613 0.1%
Zymox 1 $22.49 $2,595 0.1%
Bimectin 1 $67.21 $2,585 0.1%
Diamond Naturals 2 $51.62 $2,563 0.1%
Beggin' Strips 5 $15.95 $2,503 0.1%
World's Best Cat Litter 5 $27.41 $2,477 0.1%
Gamma2 4 $32.52 $2,443 0.1%
ZippyPaws 157 $13.86 $2,366 0.1%
Open Farm 11 $39.32 $2,354 0.1%
Vet One 11 $21.31 $2,297 0.1%
YFCACT 8 $46.48 $2,283 0.1%
ZuPreem 9 $25.97 $2,258 0.1%
Boyd Enterprises 20 $27.12 $2,210 0.1%
Steve's Real Food 3 $67.34 $2,176 0.1%
Farmina Pet Foods 4 $34.03 $2,166 0.1%
RoudyBush 5 $19.34 $2,138 0.1%
DRONAR 1 $55.20 $2,123 0.1%
Top Performance 89 $31.36 $2,116 0.1%
ANIMED 18 $27.92 $2,108 0.1%
Lixit 29 $15.19 $2,090 0.1%
Probios 17 $22.43 $2,074 0.1%
Generic 17 $28.81 $2,062 0.1%
Petmate 14 $20.71 $2,059 0.1%
Parenda 1 $53.12 $2,043 0.1%
Python 4 $35.30 $2,015 0.1%
Categories

Appliances

Automotive

Baby

Clothing, Shoes & Jewelry

Electronics

Garden & Outdoor

Health & Personal Care

Home & Kitchen

Industrial & Scientific

Musical Instruments

Office Products

Pet Supplies

Sports & Outdoors

Tools & Home Improvement

Toys & Games

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