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Category Brand Performance - Baby Products

April 26, 2025

A brand-level performance analysis for the Baby Products category on Amazon.com. This report highlights market share trends based on 7-day average sales contribution, and includes ASIN count, average pricing, and estimated monthly sales—offering a snapshot of each brand’s position in the marketplace.

Brand Name ASIN Count Avg Price (USD) Avg Monthly Sales 7-Day Market Share (%)
Pampers 201 $36.75 $659,952 15.2%
HUGGIES 194 $31.01 $378,514 8.7%
Dr. Brown's 170 $17.44 $132,237 3.0%
Momcozy 22 $49.85 $100,893 2.3%
DOONA 22 $223.75 $95,087 2.2%
Owlet 4 $265.24 $90,883 2.1%
Evenflo 49 $116.62 $89,346 2.1%
Maxi-Cosi 52 $276.48 $88,908 2.0%
Pull-Ups 35 $31.80 $88,711 2.0%
AVENT 64 $25.71 $84,990 2.0%
Graco 14 $219.28 $79,383 1.8%
Chicco 87 $80.44 $71,714 1.7%
Munchkin 204 $14.63 $69,802 1.6%
Aquaphor 63 $38.82 $67,639 1.6%
Dream On Me 78 $93.81 $51,810 1.2%
BabyBjörn 62 $158.39 $50,865 1.2%
STORKCRAFT 79 $208.19 $50,605 1.2%
Luvs 34 $35.87 $49,388 1.1%
Aveeno Baby 47 $18.10 $49,039 1.1%
Diaper Genie 14 $32.31 $48,252 1.1%
Baby Einstein 18 $45.26 $46,808 1.1%
Ingenuity 40 $62.37 $44,154 1.0%
Safety 1st 138 $25.54 $43,057 1.0%
Regalo 41 $41.45 $42,792 1.0%
Lansinoh 83 $25.73 $42,725 1.0%
Keekaroo 12 $190.78 $39,794 0.9%
Johnson's Baby 114 $14.02 $38,990 0.9%
UPPAbaby 34 $113.78 $38,407 0.9%
The Honest Company 32 $20.30 $38,048 0.9%
Frida Baby 6 $18.22 $37,430 0.9%
Baby Trend 24 $124.56 $32,547 0.7%
Nanit 6 $241.60 $29,014 0.7%
Infantino 38 $25.10 $28,518 0.7%
Fisher-Price 68 $44.96 $27,402 0.6%
Ubbi 4 $50.37 $27,360 0.6%
Desitin 73 $32.93 $27,326 0.6%
OXO 26 $23.96 $23,499 0.5%
PediaSure 22 $68.50 $23,324 0.5%
Pedialyte 51 $23.71 $22,941 0.5%
Angelcare 8 $35.55 $22,143 0.5%
THINK 7 $11.96 $21,846 0.5%
VTech 22 $57.56 $21,487 0.5%
Boogie 18 $21.13 $20,563 0.5%
Medela 68 $50.20 $20,273 0.5%
4moms 9 $175.22 $19,851 0.5%
Triple Paste 14 $30.01 $19,163 0.4%
Shynerk 2 $16.69 $18,298 0.4%
Boudreaux's Butt Paste 56 $24.58 $17,227 0.4%
Itzy Ritzy 64 $28.79 $16,881 0.4%
Infant Optics 7 $80.85 $16,213 0.4%
Inglesina 24 $120.47 $15,757 0.4%
Boppy 16 $39.93 $15,748 0.4%
Hiaksedt 2 $48.99 $15,534 0.4%
Little Remedies 10 $20.10 $15,515 0.4%
Evenflo Feeding 30 $26.49 $14,013 0.3%
BLUE LIZARD 7 $14.36 $13,885 0.3%
Boon 25 $14.59 $13,755 0.3%
Tommee Tippee 83 $18.88 $13,663 0.3%
SPECTRA 10 $125.17 $13,045 0.3%
Mayfair 6 $44.60 $12,749 0.3%
Skip Hop 61 $31.19 $12,364 0.3%
COSYLAND 1 $79.99 $12,306 0.3%
Baby Jogger 31 $314.06 $12,271 0.3%
A+D 22 $21.86 $12,090 0.3%
Cetaphil 12 $11.05 $12,082 0.3%
haakaa 10 $18.91 $11,725 0.3%
Wismind 3 $69.99 $11,575 0.3%
BOB Gear 8 $312.94 $11,536 0.3%
Abiie 5 $128.79 $11,142 0.3%
napei 1 $35.99 $11,074 0.3%
SKYROKU 1 $35.99 $11,074 0.3%
Comotomo 32 $24.01 $10,867 0.3%
NUK 50 $12.88 $10,786 0.2%
Love to Dream 4 $40.14 $10,675 0.2%
WHOLENATURALS 1 $26.99 $10,381 0.2%
Happy Baby 23 $29.35 $10,342 0.2%
Ergobaby 11 $108.34 $10,219 0.2%
Tapo 3 $29.53 $10,058 0.2%
Nuby 111 $9.24 $9,738 0.2%
J.L. Childress 16 $26.85 $9,464 0.2%
DaVinci 36 $234.65 $9,362 0.2%
Coppertone 22 $17.10 $9,344 0.2%
Pipette 14 $17.51 $9,244 0.2%
Hello Bello 21 $17.94 $9,206 0.2%
307 $64.11 $9,154 0.2%
BRITAX 16 $187.46 $8,911 0.2%
Baby Dove 43 $14.92 $8,904 0.2%
The First Years 38 $14.09 $8,514 0.2%
Dreambaby 111 $24.10 $8,385 0.2%
Boiron 2 $10.77 $8,285 0.2%
Thule 72 $246.84 $7,983 0.2%
Kabrita 2 $136.49 $7,730 0.2%
Gerber 69 $14.28 $7,578 0.2%
Yakry 1 $59.99 $6,922 0.2%
Shynerk Baby 1 $25.64 $6,903 0.2%
Seventh Generation 28 $26.59 $6,875 0.2%
Bumbo 7 $60.41 $6,838 0.2%
My Brest Friend 5 $37.47 $6,723 0.2%
gb 2 $189.50 $6,681 0.2%
Delta Children 21 $115.85 $6,626 0.2%
Burt's Bees 49 $17.89 $6,560 0.2%
Elvie 6 $55.98 $6,434 0.1%
Zak Designs 29 $10.98 $6,412 0.1%
Vulli 2 $20.74 $6,344 0.1%
Biloban 7 $13.60 $6,327 0.1%
MAM 42 $16.89 $6,069 0.1%
Baby Shusher 3 $31.66 $5,998 0.1%
Tiny Love 12 $63.07 $5,926 0.1%
Babyganics 33 $23.58 $5,923 0.1%
Weleda 13 $16.36 $5,727 0.1%
Serenity Kids 15 $22.97 $5,644 0.1%
Hyland's 4 $6.49 $5,618 0.1%
iFamily 1 $47.99 $5,537 0.1%
BABELIO 1 $69.99 $5,384 0.1%
Queerick 3 $62.32 $5,168 0.1%
Summer Infant 18 $56.88 $5,154 0.1%
Eucerin 12 $21.07 $5,150 0.1%
ATTITUDE 14 $17.94 $5,049 0.1%
Bambo Nature 9 $29.84 $4,897 0.1%
Moonsea 8 $23.16 $4,810 0.1%
Smart Steps 5 $42.21 $4,810 0.1%
Volnamal 1 $24.99 $4,806 0.1%
Medline Remedy 4 $28.97 $4,636 0.1%
MYPET 2 $30.07 $4,520 0.1%
HelloBaby 4 $58.74 $4,518 0.1%
Cloarks 3 $29.91 $4,517 0.1%
HKAI 4 $51.97 $4,441 0.1%
TSRETE 2 $78.99 $4,338 0.1%
RideSafer 1 $160.99 $4,334 0.1%
Dr. Brown’s 2 $11.89 $4,296 0.1%
Caldesene 40 $25.56 $4,272 0.1%
Gold Bond 3 $14.53 $4,268 0.1%
BreathableBaby 12 $58.09 $4,236 0.1%
Orajel 8 $13.43 $4,235 0.1%
Pumpkin Tree 18 $22.45 $4,233 0.1%
ANMEATE 3 $42.82 $4,230 0.1%
Qunlions life 3 $8.32 $4,199 0.1%
Little Tikes 6 $43.92 $4,048 0.1%
ABenkle 1 $9.99 $3,842 0.1%
Contigo 24 $19.07 $3,805 0.1%
KIDS PREFERRED 24 $14.99 $3,788 0.1%
AVEENO BABY 1 $9.67 $3,719 0.1%
BalanceFrom 2 $33.49 $3,603 0.1%
Sophie la girafe 17 $34.54 $3,559 0.1%
Sun Bum 5 $17.25 $3,495 0.1%
Earth Mama 9 $31.12 $3,493 0.1%
HALO 21 $37.83 $3,489 0.1%
Baby Magic 29 $15.30 $3,466 0.1%
Saryocy 1 $127.96 $3,445 0.1%
BabbleRoo 1 $43.79 $3,368 0.1%
Mary Meyer 137 $19.85 $3,261 0.1%
KIRKLAND 21 $51.27 $3,195 0.1%
Jartoo 1 $164.99 $3,173 0.1%
chefhandy 1 $89.99 $3,115 0.1%
Termichy 1 $26.99 $3,114 0.1%
Dr. Bronner's 7 $18.53 $3,114 0.1%
Badger 7 $19.25 $3,084 0.1%
SheaMoisture 11 $15.78 $2,909 0.1%
Mommy's Bliss 18 $29.73 $2,908 0.1%
JUITOY 1 $93.99 $2,892 0.1%
Barefoot Dreams 54 $66.66 $2,854 0.1%
BabyBreeze 6 $18.99 $2,814 0.1%
Disney 77 $13.60 $2,811 0.1%
RAZBABY 17 $7.80 $2,781 0.1%
Earth's Best 5 $16.21 $2,702 0.1%
Papablic 1 $69.99 $2,692 0.1%
Osprey 13 $251.64 $2,667 0.1%
Shybaby 1 $33.99 $2,615 0.1%
Konssy 1 $16.99 $2,614 0.1%
Kandoo 5 $23.83 $2,559 0.1%
Minne Baby 1 $12.99 $2,498 0.1%
Toddleroo by North States 7 $55.60 $2,474 0.1%
Onasti 2 $47.09 $2,438 0.1%
Balmex 36 $31.38 $2,433 0.1%
Lxlu 1 $69.99 $2,423 0.1%
Mr. Bubble 2 $8.98 $2,418 0.1%
Carlson Pet Products 7 $67.70 $2,353 0.1%
UMIKU 1 $29.99 $2,307 0.1%
Itomoro 1 $59.99 $2,307 0.1%
WXA 1 $9.99 $2,305 0.1%
Enovoe 2 $11.99 $2,305 0.1%
Gelmix 1 $29.95 $2,304 0.1%
MidWest Homes for Pets 6 $38.39 $2,295 0.1%
Peg Perego 24 $312.99 $2,273 0.1%
Motorola Nursery 10 $91.29 $2,251 0.1%
Aveeno 32 $31.44 $2,247 0.1%
Vanicream 3 $16.43 $2,175 0.1%
Categories

Appliances

Automotive

Baby

Clothing, Shoes & Jewelry

Electronics

Garden & Outdoor

Health & Personal Care

Home & Kitchen

Industrial & Scientific

Musical Instruments

Office Products

Pet Supplies

Sports & Outdoors

Tools & Home Improvement

Toys & Games

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At Axle IT, our mission is to empower brands and resellers with data-driven insights and strategic tools that drive success in the competitive e-commerce marketplace. We help businesses protect and grow their brands on Amazon by providing actionable analytics, optimizing performance, and offering comprehensive solutions that turn marketplace challenges into opportunities for growth. Through innovation, intuitive dashboards, and advanced features, we strive to help our clients make informed decisions, maximize visibility, and stay ahead of the competition.

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