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Category Brand Performance - Beauty & Personal Care

April 26, 2025

A brand-level performance analysis for the Beauty & Personal Care category on Amazon.com. This report highlights market share trends based on 7-day average sales contribution, and includes ASIN count, average pricing, and estimated monthly sales—offering a snapshot of each brand’s position in the marketplace.

Brand Name	ASIN Count	Avg Price (USD)	Avg Monthly Sales	7-Day Market Share (%)
Neutrogena	181	$17.20	$349,510	4.3%
COSRX	16	$18.26	$161,690	2.0%
medicube	13	$39.72	$160,394	2.0%
Cetaphil	67	$13.80	$146,748	1.8%
Dove	188	$16.30	$145,689	1.8%
e.l.f.	146	$6.94	$132,954	1.6%
Vanicream	29	$20.69	$123,423	1.5%
Olay	105	$20.84	$113,939	1.4%
Lattafa	131	$22.31	$112,632	1.4%
REVLON	277	$8.52	$108,346	1.3%
Versace	89	$39.65	$102,429	1.2%
Philips Norelco	6	$54.32	$95,607	1.2%
L’Oreal Paris	61	$12.93	$92,432	1.1%
Eucerin	55	$18.83	$83,494	1.0%
SheaMoisture	89	$10.83	$78,892	1.0%
MAYBELLINE	209	$7.14	$75,718	0.9%
Method	66	$17.16	$74,502	0.9%
Degree	50	$13.38	$74,360	0.9%
Mielle Organics	30	$11.59	$74,296	0.9%
L'Oreal Paris	93	$10.25	$72,176	0.9%
PanOxyl	15	$17.99	$66,537	0.8%
Aveeno	58	$12.90	$65,564	0.8%
Aquaphor	9	$11.62	$65,299	0.8%
Garnier	104	$11.84	$64,019	0.8%
Palmer's	78	$10.12	$61,113	0.7%
Native	35	$18.58	$58,149	0.7%
CHI	39	$19.98	$55,979	0.7%
SKIN1004	32	$16.47	$55,870	0.7%
Aveda	108	$30.76	$54,421	0.7%
ZO SKIN HEALTH	24	$76.38	$52,134	0.6%
Old Spice	85	$18.55	$49,377	0.6%
Bath & Body Works	221	$17.05	$47,605	0.6%
Burt's Bees	105	$10.05	$47,480	0.6%
NIVEA	102	$11.35	$46,580	0.6%
DOVE MEN + CARE	20	$18.40	$46,260	0.6%
Sun Bum	33	$13.84	$45,644	0.6%
Just for Men	30	$15.85	$45,540	0.6%
Banana Boat	39	$12.02	$43,950	0.5%
No7	56	$17.37	$43,858	0.5%
Armaf	50	$27.22	$43,590	0.5%
Nexxus	39	$17.65	$41,489	0.5%
Hawaiian Tropic	34	$11.68	$41,203	0.5%
Secret	66	$16.05	$40,793	0.5%
BLUE LIZARD	10	$18.49	$39,363	0.5%
TRESemmé	39	$17.56	$39,325	0.5%
NYX PROFESSIONAL MAKEUP	136	$6.75	$38,859	0.5%
TIGI	67	$16.14	$38,141	0.5%
Tea Tree	17	$45.97	$37,458	0.5%
RoC	7	$20.35	$37,252	0.5%
Valentino	24	$71.83	$37,185	0.5%
Dr Teal's	56	$13.92	$36,347	0.4%
eos	25	$7.50	$34,733	0.4%
Pantene	63	$13.62	$34,227	0.4%
OGX	53	$9.66	$33,988	0.4%
NIVEA MEN	17	$13.56	$33,458	0.4%
L'OREAL PARIS	51	$9.28	$33,069	0.4%
divi	4	$26.22	$30,409	0.4%
Paco Rabanne	32	$72.91	$29,635	0.4%
COVERGIRL	196	$7.03	$29,597	0.4%
Gold Bond	25	$10.84	$29,586	0.4%
YVES SAINT LAURENT	13	$75.53	$28,325	0.3%
essence	8	$5.79	$27,788	0.3%
Nizoral	1	$18.05	$27,769	0.3%
Jean Paul Gaultier	22	$81.78	$27,627	0.3%
Carolina Herrera	35	$74.70	$26,765	0.3%
Gillette Venus	11	$12.36	$26,761	0.3%
MRS. MEYER'S CLEAN DAY	33	$15.09	$25,448	0.3%
HOT TOOLS	18	$39.14	$25,196	0.3%
Dior	30	$67.18	$24,870	0.3%
It's a 10 Haircare	63	$24.60	$24,281	0.3%
Batiste	35	$16.59	$23,928	0.3%
KIRKLAND	12	$26.45	$23,891	0.3%
Al Haramain	25	$39.25	$23,788	0.3%
Coppertone	28	$9.96	$23,738	0.3%
Gillette	26	$18.35	$23,599	0.3%
Gucci	34	$57.03	$23,472	0.3%
PURA D'OR	14	$17.92	$23,072	0.3%
Sally Hansen	100	$6.05	$22,843	0.3%
Iaerlllt	1	$14.78	$22,738	0.3%
Creme of Nature	43	$7.05	$22,300	0.3%
Prada	24	$75.94	$22,172	0.3%
PHILIPS	5	$29.96	$22,060	0.3%
MAC	101	$25.90	$21,875	0.3%
Dr. Bronner's	49	$17.15	$21,569	0.3%
Remington	15	$24.37	$20,972	0.3%
Conair	35	$17.62	$20,873	0.3%
Victoria's Secret	54	$27.61	$20,821	0.3%
Marc Jacobs	32	$45.21	$20,802	0.3%
Softsoap	22	$18.44	$20,662	0.3%
Wet Brush	56	$8.20	$20,367	0.2%
Tree Hut	16	$10.79	$20,307	0.2%
AMERICAN CREW	33	$16.59	$20,112	0.2%
Eminence	29	$42.53	$20,001	0.2%
AXE	42	$17.48	$19,857	0.2%
HARUHARU	16	$13.36	$19,677	0.2%
O'Keeffe's	19	$17.01	$19,527	0.2%
Benefit	42	$21.72	$19,466	0.2%
Elizavecca	18	$10.19	$19,448	0.2%
THAYERS	18	$10.52	$19,368	0.2%
KISS	80	$7.60	$19,345	0.2%
Herbal Essences	14	$17.30	$19,168	0.2%
MANSCAPED	3	$40.15	$19,141	0.2%
Yves Saint Laurent	28	$71.34	$19,137	0.2%
LAURA GELLER NEW YORK	17	$22.32	$18,969	0.2%
HERITAGE STORE	10	$12.16	$18,739	0.2%
Shark	2	$81.99	$18,423	0.2%
Weleda	24	$14.84	$18,396	0.2%
Nair	23	$8.49	$18,329	0.2%
Mary Kay	54	$27.92	$17,950	0.2%
Dial	26	$18.34	$17,753	0.2%
Vaseline	47	$8.99	$17,533	0.2%
Miss Jessie's	10	$13.87	$17,533	0.2%
ELISHINE	2	$33.99	$17,226	0.2%
Tweezerman	15	$15.83	$17,216	0.2%
Lubriderm	13	$15.70	$17,172	0.2%
Nautica	12	$17.33	$16,759	0.2%
Not Your Mother's	9	$19.30	$16,741	0.2%
Almay	81	$8.09	$16,584	0.2%
Andalou Naturals	70	$12.53	$16,359	0.2%
ED HARDY	15	$21.01	$16,301	0.2%
Carol's Daughter	32	$10.50	$16,074	0.2%
Alba Botanica	54	$13.56	$15,791	0.2%
Australian Gold	20	$11.97	$15,755	0.2%
Hempz	14	$20.30	$15,698	0.2%
NOW Foods	29	$9.25	$15,681	0.2%
Kerasal	5	$17.98	$15,528	0.2%
OUAI	2	$30.00	$15,231	0.2%
Bliss	19	$17.28	$15,134	0.2%
Camille Rose	22	$11.73	$15,113	0.2%
AmLactin	7	$17.84	$15,096	0.2%
Cantu	45	$9.25	$15,038	0.2%
Finishing Touch Flawless	9	$14.40	$14,979	0.2%
Maison Alhambra	35	$19.87	$14,868	0.2%
VT COSMETICS	5	$24.32	$14,809	0.2%
Devoted Creations	17	$24.66	$14,435	0.2%
Abib	9	$19.74	$14,379	0.2%
CHANEL	15	$54.85	$14,326	0.2%
Wahl	6	$65.59	$14,082	0.2%
AXIS-Y	6	$16.70	$14,067	0.2%
Cremo	11	$11.37	$14,010	0.2%
Ardell	65	$9.22	$13,983	0.2%
Bed Head	19	$17.60	$13,945	0.2%
John Frieda	28	$12.15	$13,817	0.2%
Schick	17	$16.39	$13,732	0.2%
INTUITION	9	$10.98	$13,693	0.2%
Andis	23	$15.80	$13,632	0.2%
SKALA	26	$10.42	$13,593	0.2%
Differin	9	$17.24	$13,507	0.2%
Givenchy	22	$60.82	$13,170	0.2%
Mia Secret	24	$15.10	$13,161	0.2%
Il Makiage	13	$43.09	$13,138	0.2%
BioSilk	25	$17.27	$12,914	0.2%
Aussie	23	$14.53	$12,780	0.2%
ROUND LAB	6	$17.82	$12,581	0.2%
Derma E	26	$16.41	$12,471	0.2%
Selsun Blue	6	$12.91	$12,444	0.2%
Mitch	8	$28.31	$12,404	0.2%
Got2B	39	$12.49	$12,113	0.1%
Irish Spring	18	$12.16	$11,938	0.1%
Schick Hydro Silk	12	$11.19	$11,870	0.1%
Mitchum	37	$13.29	$11,862	0.1%
Christian Dior	12	$106.01	$11,717	0.1%
Milani	49	$7.95	$11,698	0.1%
Certain Dri	8	$13.59	$11,640	0.1%
Catrice	2	$6.93	$11,538	0.1%
Schmidt's	7	$14.47	$11,529	0.1%
	49	$13.22	$11,518	0.1%
Procter & Gamble	13	$14.15	$11,395	0.1%
Elizabeth Taylor	21	$22.20	$11,351	0.1%
Clean & Clear	21	$13.80	$11,208	0.1%
Dermend	6	$33.58	$10,906	0.1%
As I Am	31	$10.18	$10,808	0.1%
Right Guard	14	$18.04	$10,688	0.1%
Tom Ford	12	$81.48	$10,635	0.1%
SO COZY	4	$5.66	$10,503	0.1%
Dr. Squatch	23	$19.43	$10,486	0.1%
Aunt Jackie's	28	$10.04	$10,213	0.1%
BIC	26	$7.58	$10,178	0.1%
Arm & Hammer	31	$15.05	$10,098	0.1%
Origins	17	$27.39	$10,039	0.1%
Afnan	13	$27.58	$9,912	0.1%
THINK	8	$13.29	$9,912	0.1%
Maui Moisture	20	$8.94	$9,760	0.1%
Optase	3	$16.66	$9,613	0.1%
Fanola	5	$19.13	$9,330	0.1%
Dr. Scholl's	1	$7.97	$9,196	0.1%
SALERM	23	$21.08	$9,150	0.1%
wet n wild	49	$4.33	$9,086	0.1%
Jo Milano	5	$65.56	$9,033	0.1%
Blistex	37	$10.56	$9,009	0.1%
Versed	23	$12.00	$8,956	0.1%
Enjoy	22	$39.31	$8,940	0.1%
Panasonic	13	$32.72	$8,906	0.1%
GiGi	38	$17.84	$8,894	0.1%
CHARLOTTE TILBURY	18	$38.81	$8,803	0.1%
EcoTools	9	$7.07	$8,567	0.1%
Al-Rehab	18	$7.42	$8,562	0.1%
St. Ives	39	$14.88	$8,451	0.1%
FALSCARA	6	$8.95	$8,440	0.1%
imPRESS	25	$7.28	$8,205	0.1%

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