In 2025, protecting your brand on Amazon isn’t optional; it’s survival.
With counterfeit products, unauthorized sellers, and listing hijackers becoming more sophisticated, brands need more than just vigilance to safeguard their reputation and revenue.
The good news?
There’s a growing arsenal of powerful tools designed to detect threats, enforce your rights, and keep your listings secure.
In this article, we’ll walk you through the top 5 Amazon brand protection tools in 2025 that every serious seller should know about, and how they can help you stay one step ahead in the marketplace.
Top 5 Amazon Brand Protection Tools in 2025
1. AxleIT
AxleIT is an AI-driven e-commerce intelligence platform built to help brands safeguard their presence on Amazon and maximize marketplace performance. It acts as a centralized brand protection command center, combining real-time monitoring, automated enforcement, and deep market insights into one streamlined system.
Key Features:
- Real-Time Brand Protection – Detect unauthorized sellers, counterfeit products, MAP violations, and listing hijackers before they harm your revenue or reputation.
- Automated Violation Enforcement – Generate and send legal-ready notices instantly with pre-filled templates, cutting down response time.
- Listing Risk Scoring – Prioritize enforcement efforts with Axle Score, which ranks listings based on threat level and performance indicators.
- Competitor & Market Intelligence – Use Axle Searches to uncover competitor strategies, BSR trends, and keyword opportunities.
- Instant Alerts – Axle Alerts notify you of any critical changes to your listings, prices, reviews, or seller activity.
- AI-Powered Insights – Get plain-language reports and recommendations that explain issues and guide your next move.
Why It Stands Out in 2025:
While many Amazon brand protection tools focus solely on takedown requests, AxleIT goes further by combining proactive risk detection with actionable analytics. This means brands can address threats early, understand the bigger market picture, and allocate resources where they’ll have the most impact, all from one platform.
Book a free demo now and see it in action.
2. Amazon Brand Registry (with Project Zero & Transparency)
What It Does:
Amazon Brand Registry is your foundational defense. It offers machine learning–based tracking for IP infringements, control over listing content, and tools like Report a Violation, all designed to keep your brand’s presence accurate and secure.
- Project Zero: A self-service tool enabling brands to instantly remove counterfeit listings—no approval wait required—and strengthen Amazon’s automated protections over time.
- Transparency Program: Uses unique serialization on each product unit to confirm authenticity and prevent counterfeits from reaching customers.
As an integrated, free toolkit (beyond serialization fees), Brand Registry offers brands direct control, automation, and scalability in tackling counterfeits and hijackers through Amazon’s own infrastructure.
3. Red Points
A top-tier, AI-powered brand protection platform that scans Amazon and other channels for infringements using image recognition and machine learning. With a “flat-fee, unlimited takedowns” model, it delivers high-volume, scalable enforcement without hidden charges. It handles millions of incidents daily, with a strong enforcement success rate.
Red Points is ideal for brands that need robust, automated coverage across multiple platforms and crave predictable costs—even amid spikes in infringement activity.
4. Bindwise
Specialized in real-time Amazon listing hijacker monitoring, Bindwise keeps a sharp eye on your Buy Box and alerts you instantly if unauthorized sellers pop up. It also helps you gather ASINs for takedown letters for quick response.
This is a lean, tactical tool tailored for private-label sellers who need lightning-fast alerts and direct engagement to fight hijackers before they impact sales or brand reputation.
5. TrackStreet
TrackStreet empowers brands to oversee unauthorized sellers, monitor MAP violations, and enforce distributor agreements automatically. It also helps detect MAP violators and trace violations back to distributors for action.
Unlike tools that focus solely on takedown mechanics, TrackStreet enables proactive, multi-layered control—addressing pricing erosion, unauthorized resellers, and long-term brand strategy in one place.
How to choose the best Amazon brand protection tool for your brand?
With so many options, picking the right Amazon brand protection tool comes down to matching the platform’s strengths to your specific challenges. Here’s what to consider:
- Scope of Protection – Do you only sell on Amazon, or do you also need monitoring across other marketplaces and social media? Tools like Red Points cover multiple platforms, while Amazon Brand Registry is Amazon-specific.
- Speed of Detection & Enforcement – If hijackers or counterfeiters can damage your revenue quickly, prioritize tools with real-time alerts and instant takedown capabilities, such as Bindwise or Project Zero.
- Automation vs. Manual Control – Some tools focus on automation (AxleIT, TrackStreet), while others give you more manual oversight. Choose based on how hands-on you want to be.
- Insights & Analytics – If you want to go beyond protection and also gain competitor, pricing, and keyword insights, look for tools with built-in market intelligence features like AxleIT. You can even request a quick demo to see how these insights could fit into your workflow.
- Budget & Pricing Model – Costs vary widely—from free options like Brand Registry to subscription-based platforms with unlimited takedowns. Weigh the ROI against your brand’s exposure risk.
- Scalability – If your product catalog or seller network is growing, ensure the tool can scale without slowing down enforcement or increasing costs disproportionately.
Pro Tip: Start with one tool that covers your biggest current pain point, then expand your toolkit as your brand grows and your protection needs become more complex. If automation, insights, and speed are priorities, checking out AxleIT’s demo is a smart first step.
Final Thoughts
In 2025, the fight against counterfeiters, unauthorized sellers, and listing hijackers is more aggressive than ever. The tools we’ve covered, from Amazon’s own Brand Registry to advanced platforms like AxleIT, aren’t just “nice to have”; they’re essential for safeguarding your revenue, your reputation, and your customer trust.
According to Amazon’s latest Brand Protection Report, proactive measures and advanced detection tools have helped block more than 99% of suspected infringing listings before they ever reached customers. The takeaway is clear: the earlier you detect and act, the less damage bad actors can do.
Whether you start with a free option or invest in a full-featured platform, the important thing is to take action now. Your brand’s reputation is too valuable to leave unguarded.
